E103 How to Create and Market Unique Soft Plastic Fishing Baits: Lessons from Fresh Baitz

In this episode, we had the pleasure of speaking with the founders of Fresh Baitz, a Soft Plastic fishing bait company. We delved into the nitty-gritty details of starting a bait company, including the challenges and rewards of developing unique baits. We explored the process of creating and testing different designs, the importance of market research, and how to build a loyal customer base. Our guests shared their insights on the fishing industry, the future of Soft Plastic bait, and the impact of sustainability on their business. Whether you're a fishing enthusiast, an entrepreneur, or simply curious about the world of Soft Plastic bait, this episode is sure to provide valuable insights and inspiration.